Toyota will launch the new Toyota Mirai:The Future Begins using the 30th anniversary of the classical film.
The classical film trilogy ‘Back to the Future’ is soon going to celebrate its 30th anniversary. The first film released in 1985 featured a time-traveling vehicle. Toyota has decided to use the occasion as a platform to unveil the new Mirai.
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The latest model of the hydrogen fuel cell vehicle Mirai will take place on the 12th of October. The date was mentioned in the film ‘Back to the Future Part II’ when it was released.
The car will be unveiled at an event in honor of the film ‘Back to the Future’. The event will also be joined by the original film stars Michael J. Fox and Christopher Lloyd.
Toyota has partnered with the ‘Back to the Future’ franchise for the event. The celebrations will mark the arrival of the Mirai in the US. Since the Mirai is an innovative car, the event seems right for the launch.
According to Michael J. Fox, he always predicted the fictional 2015 technology in the films would arrive by now. Fox also shared the new Mirai is a new and innovative means of transport.
“Over the years we’ve had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year,” Michael J. Fox said. “Now that we’re a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It’s actually really cool.”
“This Back to the Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long,” said Bill Fay, Toyota division group vice president and general manager. “There’s no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future.”
The Mirai is the first in an environmentally friendly vehicle technology by Toyota. The Mirai runs on the hydrogen fuel cell technology. The technology produces energy from renewable energy sources. The only emission of the vehicle is water from the tailpipe.
According to Toyota, they have been working on the technology for at least 30 years. So it’s fitting to release the Mirai on the anniversary of ‘Back to the Future.
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Toyota Mirai, hydrogen fuel cell car, will hit the streets of California on October 21.