Swatch Bellamy Beats Apple Watch In China With Mobile Payment

Posted: Oct 15 2015, 8:55am CDT | by , Updated: Oct 15 2015, 10:13pm CDT, in News | Technology News


Swatch Bellamy Beats Apple Watch in China with Mobile Payment

Swatch unveiled a new watch with NFC and partners with China's UnionPay to launch mobile payment.

Swatch unveiled the Bellamy, a new "pay-by-the-wrist" watch. Swatch managed to establish a partnership with China UnionPay and Bank of Communications to introduce contactless payment in China. This is an accomplishment that Apple has not pulled off for the Apple Watch yet in China.

The first four Bellamy watch models combine a colorful yet functional Swatch design with built-in NFC (Near Field Communication) technology, allowing people to use their watches to pay for purchases in shops and stores around the country.

The NFC technology uses high-frequency radio waves to enable electronic devices to communicate over short distances. Like a prepaid bankcard, a the Bellamy watch allows consumers to pay for items using merchants' contactless POS terminals.

Pay-by-the wrist transactions require absolutely no energy at all from the watch. The Swatch Bellamy will be sold for about $90 at Bank of Communications locations. 

Swatch says that the Bellamy Swatch will soon be launched in Switzerland with a Swiss bank and secure transaction partner, as well as in the USA.

Swatch strategy for smartwatches is to offer singular features in low priced watches. The Swiss watch maker will not offer a smartwatch that competes with the Apple Watch or ther full features smartwatches. The Bellamy is second Swatch single feature smartwatch after the Swatch Touch Zero One.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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