Microsoft, Intel and major PC makers unite for a advertising campaign to promote Windows 10 computers. Watch the five TV commercials ahead of the official launch below.
Dell, HP, Intel, Lenovo and Microsoft joined forces for the first time for an advertising campaign to promote Windows PCs. The PC Does What campaign launches on October 19, but you can already preview all five TV commercials now.
How To: Buy a Pokemon Go Plus
The six-week "PC Does What" campaign, which begins Oct. 19 in the United States and China aims to highlights the innovation in today’s PCs, prompting consumers to ask “PC Does What?” and inspiring them to question whether their current PC can do the same. The integrated campaign will run across TV, digital and social elements, complemented by native advertising, to reinforce the advanced capabilities of the modern PC.
Microsoft and its partners highlight that with a PC users can leave the power cord behind with long battery hours. New Windows 10 PCs offer 30 times better graphics versus a 5-year-old system. Another focus of the ads are 2 in 1 PCs that power on instantly with the touch of a button.
The campaign’s five TV spots each tell a short story around a PC feature. One ad shows a woman at a pool marvel at a laptop with a thin bezel. Another commercial shows a guy lost at sea still having battery power when rescued by a helicopter.
Will these new ads drive PC sales? The campaign certainly already got a lot of attention in the press ahead of the official launch. The "PC Does What" phrase is set to become a Twitter meme. Just watch the five ads below to find out why.
The PC Does What campaign commercials include the ad titled "Chopper". A helicopter rescue weaves in multiple PC surprise and delight moments. The commercial Poolside features the Dell XPS 13 laptop with InfinityEdge display enjoyed poolside mirrors ocean views. The Ad titled "Trampoline" shows a Gymnastics coach uses his HP Spectre X360 and flips the screen around 360 degrees, mimicking his flipping athletes.
In the commercial "Room Service" a hotel bellman slides a Lenovo Yoga 900 underneath a guest's door as newspaper alternative. Finally in the ad "PC Gamer" a creature from a popular video game experiences super-fast gaming first hand.
Don't Miss: Sam's Club Black Friday 2016 Details
The joint advertising campaign is designed to complement each company’s respective fourth quarter marketing efforts and will conclude on Nov. 30.