Last year the keyword to look for when buying a future proof 4K UHD TV was HEVC codec. This year the feature to look for is HDR.
High Dynamic Range (HDR) is the new capability that helps buyers to quickly identify if a TV is up to date and future proof this Holiday shopping season. Last year we recommended to skip Black Friday deals on 4K UHD TVs that did not support the HEVC codec needed to stream 4K Netflix. High-end TV buyers should look for HDR support in 4K UHD Black Friday 2015 deals to not miss out on the image quality HDR 4K content is bringing.
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IHS Analyst Paul Gray says that HDR has a huge impact on viewers. "Not only do images look more realistic, but coverage of sports and other outdoor events in HDR also ensures that none of the action is lost in shadow. It is also worth remembering that HDR images are recognizable and effective regardless of the screen size or viewing distance."
HDR is considered by some as bigger than the impact of 4K resolution. HDR and Wide Color Gamut (WCG) make the TV image more realistic and clearer as in image contrasts are much higher than with conventional TV sets. HDR requires TVs and players to support HDMI 2.0a.
Amazon already launched HDR video content and Ultra HD Blu-ray disc technology will support it too. This is the first Holiday season that HDR enabled TVs are on sale. TV makers only put HDR into their high-end and pricey TV sets. HDR is for this year only of concern of high-end TV buyers that are ready to spend over $2,000 on a new TV. This will change in the next couple of years when HDR will find its way into mid-range TVs around $1,000 and below.
IHS predicts that the unit shipments of HDR TVs are expected to grow dramatically from 2.9 million in 2016 to 32.6 million in 2019. HDR will start to gain in the market beginning in 2016, but the start of rapid growth won’t occur until 2017 when 12.5 million HDR TVs are expected to ship. This means geeks can show off their HDR 4K UHD TV before the masses will get one in 2017. IHS says, though, that the biggest adopters of HDR will be the Chinese. What happened to leading role of Americans when it comes to Televisions?
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