Toy retailer unveiled its commercials for the 2015 Holiday season.
Toy retailer ToysRUs is gearing up for the essential Holiday shopping season. The first ToysRUs holiday TV commercials are rolling out this week. The focus of the 2015 ToysRUs Holiday campaign is "Awwwesome."
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AWWWESOME is central to this year's campaign because it speaks not only to our breadth of selection and expertise, but it is exactly what kids see when they walk wide-eyed into a Toys"R"Us store," said Rich Lennox, Senior Vice President, Chief Marketing Officer, Toys"R"Us, U.S. "As consumers begin to make decisions on where to shop this holiday season, we wanted to clearly convey the unique value proposition we are offering through strong promotional messages – but ones that are delivered in a fun and engaging way. And, as a brand that is truly synonymous with the holidays, we wanted to take pause and reflect on those special moments that are at the heart of what Christmas is all about."
One series of ToysRUs commercials show what toys are doing in the toy store when nobody is looking. The 15- and 30-second ads, which will begin to air this week, reveal a whole new world where hijinks and drama ensue among the varied personalities of toys found in the store.
One demonstrates the company's vast selection of toys as everyone's favorite power couple, Ken and Barbie, lost, drive through the store aisles in their pink convertible. Ken is in the driver's seat – and, in that all-too-true scenario – he is convinced they are headed in the right direction and refuses to ask for help in finding their destination. In a second spot, which reinforces the company's Price Match Guarantee, Optimus Prime learns a tough lesson as a baby doll inadvertently lets it slip that he is but one of many tough Transformers on the shelf, sending him into hysterics. New "Shelf Talker" spots will be introduced throughout the holiday season featuring popular toys while delivering customer benefits, such as current deals and services available at Toys"R"Us.
The other series of ads go right for the heart of Christmas. In the 30- and 60-second spots, Toys"R"Us seeks to place a spotlight on those moments of giving, surprise and wonder that make Christmas so special. The first ad, which will begin airing on November 1, unfolds as a young child notices her elderly neighbor has the only house on the block left undecorated for the holiday season.
The girl decides to make this gentleman's holiday merrier by enlisting the help of a friend to trim a large tree in his front yard. Her efforts appear to go unappreciated, and she is crestfallen. On Christmas morning, however, the little girl awakens to find a note at her front door and is amazed to discover that her neighbor has left mountains of gifts under the tree. As she and her friends run to unwrap the presents, the little girl notices the gentleman peering out his window, and they smile at each other knowing each has been given the best possible gift of the season.
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There will be no escape from the ToysRUs Holiday campaign. The retailer will air ads on all major networks and cable stations, including ABC, CBS, CW, FOX and NBC, as well as ABC Family, Animal Planet, A&E, BET, Bravo, Discovery Family, E!, Food Network, Hallmark, HGTV, Lifetime, OWN, Oxygen, TBS, TLC and TNT, among others. Of course the new ToysRUs commercials are also online.