Fossil has today introduced their line of wearables including a smartwatch.
End of September Fossil already showed off the Fossil Q at the New York Fashion Week. Today Fossil officially announces the Fossil Q wearable line. Fossil comes out swinging with four wearables: Q Reveler, Q Dreamer, Q Grant, Q Founder.
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Q Reveler: Who says you can't have fun and look good while doing it? Q Reveler is your trusted friend, keeping track of how far you run, notifying you of only the people and apps you care about and daring you to be bold and explore more around you. Keep track of who's contacting you with a subtle nudge and color LEDs. Q Reveler will be available on October 25 and cost $125.
Q Dreamer: Finally, a fitness tracker that looks more like one of your favorite bracelets (and it goes with everything). Choose a leather band for work and a silicone band while working out; there are plenty of options to choose from, and you'll stay connected at the same time. With gentle vibrating alerts and customized color notifications for key contacts and apps, you're sure to stay in touch, in style. Q Dreamer will be available on October 25 and cost $125.
Q Grant: Curiously unassuming, it's more than meets the eye. The Q Grant looks like an ordinary watch, but under its beautiful face, it's talking to your smartphone, tracking fitness, listening for important messages and then alerting you to only the emails, texts, phone calls and app news you care about. Customize your key contacts with their own color, and when they contact you, you'll feel a gentle vibration and see that color appear on right, left, or both LED indicators located on either side of the watch. Q Grant will be available on October 25 and cost from $175-$195.
Q Founder: A powerhouse packed into an elegant package. Let your personality free as you customize your favorite watch faces with a simple swipe and tap. The Q Founder is the result of collaboration with Intel and Google, engineered with Intel® Innovation and powered by Android Wear™. Leveraging Intel and Google technology, the Q Founder shows you useful information just when you need it and is compatible with both Android™ phones and iPhones. Q Founder will be available just in time for the holiday shopping season and starts at $275.
All of Fossil Q wearables are powered by Fossil's proprietary app. It has three main features:
Q Activity: This built-in fitness tracker lets you know how many calories you burned and also provides results in a curious way to make your activities a bit more fun. No need to ditch your favorite fitness apps; this tracker can connect seamlessly to Google Fit™, Health, UP by Jawbone and UA Record by Under Armour.
Q Notifications: These notifications are your cue that a social media update, important call or meeting awaits. Filter by just the contacts or apps you care about – or get them all. It's up to you.
Q Curiosity: Cue your curiosity! These notifications alert you that it's time to break free from routine, look from a different angle or try something new in your community. These activities will ignite a new perspective, open up your creativity and leave your brain feeling refreshed.
"Our customers are obsessed with their personal sense of style and staying connected, and we are thrilled to enter into this emerging category with an answer to their needs," said Jill Elliott-Sones, chief creative officer at Fossil. "Fossil Q is the result of countless hours of meticulous design expressed through a playful curious lens. Our hope is the unique attention to detail in both our connected accessories line and app cue our audience to try new things, be more curious and experience the world around them like never before."
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Fossil has been an early player for smart wrist devices. The company is surprisingly late this time around. Fossil has a very long history of smartwatches. Fossil came out with a Palm OS based Wrist PDA in 2003. The company was also making watches based on Microsoft's Spot platform in the same year. These early smartwatches have not been very successful. Maybe this is the reason why Fossil stayed away from making a modern smartwatch so far.