A lack of star power led to a less than expected debut release over the weekend.
The biopic film ‘Steve Jobs’ has officially flopped at the box office over the weekend. Even though the film has received widespread critical acclaim the box office earnings have been lacklustre.
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As a film the biopic about the Apple company founder is a brilliant cinematic experience. The film is already being praised as a strong Oscar contender. So what led to the undesirable box office earnings status of the film?
According to several analysts the film lacks a star power in the main role. The lack of a major male star as Steve Jobs has limited the commercial prospects of the film. Previously Leonardo DiCaprio and Christian Bale were considered for the role.
Both the super stars passed on the role and Michael Fassbender was cast as Steve Jobs. The Irish actor Fassbender has delivered an intense Oscar worthy performance. Sadly he is not commercially popular to have guaranteed a win at the box office.
The film ‘Steve Jobs’ has also been called a brainy too cold motion picture. The strong content of the film may also be the reason behind a slow draw. Over the weekend ‘Steve Jobs’ was declared to be a flop by the box office reports.
The film only had a small opening earning of $7.3 million. The sum is slightly greater than the $6.7 million earnings of the critically panned ‘Jobs’. Some analysts still hope the film may slowly do well in earnings.
‘Steve Jobs’ may still earn up to $19 million by the coming weekend. ‘Steve Jobs’ cost $30 million to make and an additional $30 million to market. To be hailed a success the film needs to at least earn $120 million.
According to Box Office Mojo, top 10 movies on the weekend box office were:
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- The Martian - $15,900,000
- Goosebumps - $15,500,000
- Bridge of Spies - $11,365,000
- The Last Witch Hunter - $10,825,000
- Hotel Transylvania 2 - $9,000,000
- Paranormal Activity: The Ghost Dimension - $8,200,000
- Steve Jobs - $7,270,000
- Crimson Peak - $5,560,000
- The Intern - $3,855,000
- Sicario - $2,950,000