H&M is gearing up to launch another high fashion collaboration.
H&M just released a 150 second long commercial promoting the upcoming BALMAIN x H&M collection. The video stars Kendall Jenner. She plays the leader of a gang that does dance offs on a futuristic underground train.
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Kendall Jenner pulls off some vogue inspired dance moves herself as well wearing dramatic Balmain outfits.
H&M describes the BALMAIN x H&M collection as a modern collection for both men and women fusing classic French couture with urban chic. The collection features the Balmain signatures of craftsmanship, strong silhouettes and covetable fabrics.
“When you wear Balmain, you feel powerful, like a warrior of the world,” says Olivier Rousteing, Creative Director of Balmain. “Balmain is about tradition and technique but also youth and the new generation.”
At just 30 years old, Olivier Rousteing has captured a new celebratory mood in fashion, connecting followers all over the world who dream of living the Balmain lifestyle. Balmain is famous for its exquisite embellishments and embroideries, strong-shouldered silhouettes and effortlessly cool style, loved by celebrities, models and his growing band of customers worldwide.
The BALMAIN x H&M collection goes on sale in 260 H&M stores and online on November 5.
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