Fast food ads featuring toy giveaways are luring kids and making them visit restaurants too frequently.
Fast food commercials featuring toy giveaways is a trick that really works.
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After watching these ads, kids ask their parents to take them to the restaurants. The more these ads are watched by kids, the more frequently they visit fast food restaurants and this frequent fast food consumption can ultimately have harmful effects on a child’s health.
Researchers from Geisel School of Medicine at Dartmouth compiled the database of all fast food TV ads aired nationally since 2009 and found that only two popular fast food chains are luring kids ever since and a bulk of these ads around 79% is aired on just four children networks.
To expand their research, researchers enrolled 100 children of 3-7 years of age and their parents. They were asked to fill up a survey that included questions how often their kids watched of the four children’s network, do their kids request visiting two nationally-recognized food chains, do they collect toys from these restaurants and how often you pay visit to these restaurants with your kids.
Researchers found that 54% of kids requested visit to at least one of the fast food restaurants. Those kids, who collected toys from the restaurant, asked their parents more to visit one of the fast food chains.
A previous study also suggested something similar to that. Food fast ads may put youth at a risk of becoming obese or overweight.
“We know that children and adolescents are highly exposed to fast-food restaurant advertising, particularly on television. This study links obesity in young people to familiarity with this advertising, suggesting youth who are aware of and receptive to televised fast-food marketing may be at risk for health consequences.” Lead author Auden C. McClure said in statement when research was released.
Though, the latest research was not conducted at large-scale still it can reflect an overall trend prevailing in society. The study also suggests that kid’s food choices are also shaped by these ads, which is concerning parents.
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“Our best advice to parents is to switch their child to commercial-free TV programming to help avoid pestering for foods seen in commercials.” Study author wrote.