Nest Founder Tony Fadell: Steve Jobs Wanted To Build An Apple Car In 2008

Posted: Nov 4 2015, 9:59am CST | by , in News | Apple


Nest Founder Tony Fadell: Steve Jobs Wanted to Build an Apple Car in 2008
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Eventually, Jobs killed the idea to focus on the iPhone and other more important products.

The late Apple co-founder, Steve Jobs, once considered building a car, according to Tony Fadell, then a Senior Vice President at Apple and currently the founder of Nest, which Google acquired in 2014. In an interview with Bloomberg's Emily Chang, Fadell recalls talking with Jobs about the possibility of an Apple Car. This was in 2008—just a year after the first iPhone was released.

Fadell, considered as one of the fathers of the iPod, served as the Senior Vice President of Apple's iPod division, from March 2006 to November 2008, before founding the home automation company Nest Labs in 2010. On many occasions, Fadell and Jobs would exchange ideas about car designs. "If we were to build a car, what would we build? What would a dashboard be? And what would this be? What would seats be? How would you fuel it or power it?" he said.

Eventually, Jobs killed the idea to focus on the iPhone and other more important products. Fadell said that Jobs said “no” to a lot of potential projects, including an Apple car, a camera, and a television. "At the end of the day, what was the biggest one that had the biggest dramatic impact on the world?" Fadell recalled. "We said, 'Okay, we're going to focus our energy on that (iPhone). Forget all this other stuff.'"

When asked about Apple's plans for an Apple Car, he said he doesn't have firsthand knowledge. However, the 46-year old designer believes that we are in the early stages of the evolution of the car, saying that Silicon Valley companies have the edge because of software technologies. "I think you're going to see some dramatic changes in the way we think about these cars and the accessibility in terms of the price points. But we're still seven to 10 years away from a mass switch-over," he added.

Apple's plans for a car have been around since 2008. Phil Schiller, the company's Senior Vice President of Marketing, said in 2012 that some executives talked about building a car in 2007, before the iPhone was announced. A former Apple board member also confirmed that Steve Jobs once toyed with the idea of creating a car.

Now with Tim Cook at the helm, Apple is poised to introduce its Apple Car as early as 2020, according to people familiar with company's plans. Other sources said that the target ship date is sometime in 2019. According to the Wall Street Journal, more than 600 are already working on an Apple Car, which will not be fully autonomous, unlike Google's cars. The iPhone maker has a vast pile of cash, which it can use to boost R&D. 

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The Author

<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




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