H&M has released another high fashion collaboration and it is a huge hit. The H&M online store is down.
H&M launched today the BALMAIN x H&M collection and it the demand has overwhelmed the H&M online store. The site is down for most customers since hours and it is not even Black Friday.
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A message on the site says: " We have a lot of visitors on the site right now.This is due to the high level of interest in our latest collection. We are working as efficiently as possible to give you access. Please try again soon. Please note: items placed in the shopping bag are not reserved, so once you have chosen your items proceed immediately to the checkout. Thank you for your patience!"
While the hm.com site still not accessible world-wide due to extreme demand, H&M took now to Twitter in the UK to apologize to customers. The retailer says that the demand for the Balmain collaboration has exceeded all previous designer collaborations of H&M.
H&M said: "We’re sorry to hear that customers are disappointed with our designer launch and for this we apologize... The interest for this launch has exceeded all collaborations and we’re truly sorry for those not being able to shop."
The company also points out that some Balmain collection items are limited in quantities and may not be available if purchased already. H&M regrets not to have stated that more clearly.
At 8am ET the American Balmain fans have joined in with the rest of the world hitting the H&M online store. It is still dead like a rock. The "Try Again" button must have been abused millions of times already.
The collection was supposed to go on sale at 8am EDT for US customers. Either US shoppers are already refreshing the site like mad, or H&M's international traffic is taking also the US store down. In my tests I could get the international landing page, but when trying to access the hm.com/us site, the "Try Again" page appears. The same is though true will all other local stores.
It appears H&M's online infrastructure just can't handle the global demand for the BALMAIN x H&M collection, and most American shoppers are still sleeping.
In the photo gallery you can see how good you would look, if you would be able to score one of the pieces from the Balmain H&M collection.
The H&M stores in Australia and Europe opened to large crowds, trying to get their hands on an item of the BALMAIN x H&M collection. It is likely going to be crazy this morning at H&M stores in the United States as well.
H&M has special crowd control measures in place at the H&M stores. The first couple hundred shoppers in line get bracelet and get entry in groups to the store. They have 15 minutes to shop for Balmain items before the next group gets access.
H&M describes the BALMAIN x H&M collection as a modern collection for both men and women fusing classic French couture with urban chic. The collection features the Balmain signatures of craftsmanship, strong silhouettes and covetable fabrics.
Dresses from the BALMAIN x H&M collection are already offered on eBay for over $1,000. Not all customers are in line at H&M to get something for themselves. They want to flip items on eBay for a quick profit.
H&M released a 150 second long commercial promoting the upcoming BALMAIN x H&M collection last week. The video stars Kendall Jenner, who is also going to walk for Victoria's Secret next week. In the ad Kendall plays the leader of a gang that does dance offs on a futuristic underground train.
Kendall Jenner pulls off some vogue inspired dance moves herself as well wearing dramatic Balmain outfits.
At just 30 years old, Olivier Rousteing has captured a new celebratory mood in fashion, connecting followers all over the world who dream of living the Balmain lifestyle. Balmain is famous for its exquisite embellishments and embroideries, strong-shouldered silhouettes and effortlessly cool style, loved by celebrities, models and his growing band of customers worldwide.
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The BALMAIN x H&M collection is on sale in 260 H&M stores and online today, November 5.