Apple Watch Leads The Smartwatch Market With 7 Million Shipments Since Its Launch

Posted: Nov 5 2015, 7:44am CST | by , Updated: Nov 5 2015, 11:07pm CST, in News | Technology News


Apple Watch
Photo credit: Apple

Since its launch nearly three months ago, Apple Watch has shipped about 7 million smartwatches, leading the pack and holding a considerable market lead that exceeds the combined shipment of all other smartwatch vendors for the past five quarters.

In the third quarter, Apple was the only vendor that shipped over 300,000 smartwatch units; and it also shipped over 200,000 of its Pebble Time Steel which just launched within the same quarter. Samsung’s Gear smartwatches experienced a lull in the third quarter, perhaps affected by news of release of the Gear S2 in the fourth quarter.

Considering the fact that Apple is lining up a diverse set of new devices to hit the market in the fourth quarter, it can only be imagined that other smartwatch vendors will only tail behind; among the new devices expected to be released before the end of the year are Fossil and Tag Heuer.

For basic bands, Fitbit and Xiaomi led the market in the third quarter. Xiaomi’s Mi Band exceeded 10 million overall shipments in this quarter, and it even exceeded predicted sales in China due to sustained promotions and affordable pricing policies. Fitbit was able to meet its sales predictions in the third quarter, and its Charge HR band also performs very well since it launched recently.

But considering the coming holiday period, Apple Watch is expected to rise in sales during the fourth quarter.

“After experiencing significant supply chain constraints early on, Apple managed to overcome its production struggles with the Apple Watch and is building momentum going into Q4,” said analyst Daniel Matte. “Shipments are steadily increasing as it has greatly expanded the Watch’s channel footprint internationally.”

VP and Principal Analyst Chris Jones added that, “watchOS 2 has brought native apps to the platform, and new colors and styles have refreshed the lineup, but Apple needs to continue to generate demand six months after launch.”

Basic wearable band is largely categorized to be different from smartwatches. Tech analysts see basic wearable bands as devices serving a specific set of purposes that act as accessories to smart devices, designed to be worn on the body and not carried and cannot run third-party computing applications.

But they see smartwatches as multi-purpose devices that serve as accessories to smart devices, designed to be worn on the body and not carried, run an operating system and are capable of running third-party computing applications.

Bands are wearables designed to be wrapped around the body, including watches, and do not include activity trackers in the form of clips.

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The Author

<a href="/latest_stories/all/all/52" rel="author">Charles I. Omedo</a>
Charles is covering the latest discoveries in science and health as well as new developments in technology. He is the Chief Editor or Intel-News.




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