Tag Heuer released another teaser image of the Tag Heuer smartwatch ahead of Monday's Unveiling.
The Tag Heuer Connected Android Wear smartwatch will be unveiled tomorrow at 11am ET in New York. Tag Heuer has just revealed another teaser image of the Tag Heuer smartwatch showing the crown. This is the third image the Swiss luxury watch maker has teased so far.
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Swiss newspapers report on Sunday that the Tag Heuer Carrera goes on sale right after the unveiling and will sell for a lower price of $1,500. Europeans get the Tag Heuer Connected smartwatch 3 days later.
The company has said before that the first connected Tag Heuer smartwatch is supposed to look like the Carrera Heuer 01. The Tag Heuer logo on the crown is different than the one found on the $5,000 TAG Heuer Carrera Heuer 01. Based on the leaked images there is an resemblance to the Carrera Heuer 01, but the details are different.
Last week a photo of colorful wristbands for the Tag Heuer Connected leaked. These are bright colored wristbands will make the $1,800 Tag Heuer smartwatch look very sporty.
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The Tag Heuer Connected will be the most expensive Android Wear smartwatch. Tag Heuer partnered with Intel and Google for the Connected Watch. It will be interesting to see if the Connected is has more to offer on the specification and feature sheet than other Android Wear watches. This is only possible if Tag Heuer took the extra step and got involved deeper in the software and electronics design of the Connected watch.
Tag Heuer announced the Google and Intel partnership in March. Tag Heuer's CEO Jean-Claude has stopped the initial bashing of the Apple Watch. His latest comments are praising the success of the Apple Watch and how beneficial that is for Tag Heuer. The arguement is that Tag Heuer will find more costumers for the Connected Watch, customers that want something else than what everybody else has.
It remains to be seen if this strategy will be successful for Tag Heuer. As said many times before, I am a big Tag Heuer fan and wear a Tag Heuer Monaco since years. I am though very vary about the brand entering the smartwatch market.
The Tag Heuer Connected Event will be streamed live on the Tag Heuer site.