The G90 is the first model in the Genesis luxury brand and the first preview of the sedan was recently released.
Previously Hyundai announced they will be starting a new luxury brand. The brand will be called Genesis and its first model will be the G90. It seems Hyundai is moving very fast and the first line up by Genesis is nearly ready for its release.
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Previews of the new G90 by Genesis were recently released. Along with the previews some other news made its way on the radar. The line-up Equus by Hyundai will be replaced by the Genesis brand.
The G90 by Genesis is all set to be released next month in Korea. The G90 will come with the EQ900 badge in its home market. The G90 has the styling of the new Prestige Design Division. The new Genesis sedan is also the embodiment of the Vision G Coupe concept.
In simpler words, the G90 will have straighter line sin its body than the curvy Equus line. The G90 will also feature more up-scale details than the Equus vehicles. The design on first sight seems to resemble the vehicles by Audi and Mercedes. Especially the headlights are similar to Audi while the tail is similar to Mercedes.
According to Hyundai, the Genesis will have six new Genesis models launched by 2020. The G90 will be the first model to be released by Genesis. The G90 also indicates the brand's design identity in future. Genesis will deliver a concept of new luxury according to Hyundai.
Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, "Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience."
The launch of G90 is scheduled for early next month in Korea.