The ride hailing service will use the assistance of the Dutch technology company in its smartphone application.
On Thursday Uber announced it will soon be collaborating with TomTom. Uber will use the digital maps provided by TomTom in its smartphone application. TomTom is a Dutch technology company which will assist the ride hailing service.
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Collaborating with TomTom is the latest move by Uber as it goes into digital mapping. Earlier Uber offered $3 billion to buy Nokia’s mapping business, but lost to the deal to a consortium of German automakers. The Nokia mapping unit is owned by Volkswagen, BMW and Daimler now.
Uber wants to increase digital mapping in its business due to the fast global expansion. Uber also bought a portion of the mapping technology by Microsoft. Several Microsoft engineers were also hired by Uber for its mapping team.
The new collaboration will see Uber using the mapping and traffic management services by TomTom. The service will be applied in over 300 cities with Uber services. Uber did not reveal how much they will pay for the licensing rights.
TomTom also provides core mapping services to the Apple Maps app. TomTom is also in a competition with Google Maps and the Nokia mapping unit. Despite close ties with Google, Uber has increased interest its own mapping operations.
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In February Uber had announced it will form a research and development center in Pittsburgh. At the center Uber teams would study autonomous cars.