At $9.99, the app offers offline playing capabilities and the option to download audio-only content.
YouTube is officially launching its Music app after almost a year in beta, challenging rival streaming services like Spotify, Pandora, Rdio, and Apple Music. YouTube Music, which launches in the U.S. today, is Alphabet's attempt in improving the music discovery on YouTube, which hosts a whopping catalog of over 50 million songs.
In addition to music videos, tracks, and albums, users can also access remixes, covers, concert footages, and even lyric videos, similar to the YouTube app. But the experience gets better with a YouTube Red membership, which costs $9.99 a month. For the price, users can view and listen to videos without an Internet connection, and download audio-only versions of videos. Red subscribers also have premium access to Google Play Music.
Although users have the freedom to enjoy the app without paying the monthly fee, YouTube will serve advertisements instead—another source of revenue for the giant streaming service. What is lacking, though, is the capability to add playlists. For some reason, YouTube Music does not offer this feature. However, YouTube compensates this caveat by curating a daily playlist called the Daily 40, which offers you the most culturally relevant songs and music videos of the moment.
“Today, any artist can upload a video to YouTube and get discovered by over 1 billion people around the globe, providing an incredible source of promotion for artists, helping fuel ticket sales, move merchandise, and boost album and song downloads,” says T. Jay Fowler, Director of Product Management at YouTube. “But we want to do even more to support artists and all the fans who turn to YouTube to discover music, so we’re making the experience even better with a brand new YouTube Music app.”
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