Black Friday is on the top of the minds of millennials according to a new study.
Marketers love Millennials. That group of consumers born between the 80s and early 2000s. These internet savvy consumers are still all over Black Friday according to a new survey of 6,000 millennials. 93% of millennials plan on shopping on Black Friday and Cyber Monday. Half of the surveyed millennials will even visit stores for Black Friday sales.
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The Black Friday phenomenon will live on for generations to come. Black Friday sales are still growing year over year. Millennials are a driving force of growth.
The survey was conducted by Influenster, a product discovery platform with a community of 1.5 million "social savvy shoppers." Influenster CEO and co-founder Aydin Acar told Adweek "During these last few days leading up to Black Friday and Cyber Monday marketers should make sure that millennials are buzzing about their brands on social media and that there is a lot of user-generated content surrounding their brands so that they don't get left in the cold."
We have covered Black Friday for over 8 years. There is a shift in attention span going on with shoppers. Fewer take time to plan their Black Friday shopping trips weeks in advance. Now the research for deals happens just hours before the sales begin.
This is a trend that is driven by the real-time internet. Consumers expect to find the best deal right then when they want to buy. A quick search on Twitter and boom. This is why Aydin Acar makes the point of telling retailers to blast their deals and promotions for Black Friday on social media in the last few days before Black Friday.
We advise consumers to take some time to plan. To get the best deals requires some preparation and logistics, especially for in store Black Friday shopping. In our latest report we detail three methods for scoring the hottest Best Buy Black Friday 2015 doorbuster deal.
If you have a question about Black Friday, drop a comment below or email us, we are here to help. Connect with Black Friday shoppers in our Black Friday Community on Facebook. Black Friday 2015 is on November 27th, 2015. The Black Friday 2015 sale begin midnight Thanksgiving Day online and as early as 6am in stores. Most major retailer open their stores at 5pm and 6pm on Thanksgiving Day.
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