Moschino Debuts Barbie Amidst Controversy

Posted: Nov 17 2015, 2:09pm CST | by , in News | Latest Business News


Moschino Debuts Barbie Amidst Controversy
Photo Credit: Getty Images

Mattel has been having somewhat of a slump recently in Barbie sales - down almost 16% in 2014 alone, and the company isn't showing any signs of improvement. All dolls are experiencing a downfall, including American Dolls, Bratz Dolls, and Mattel.

Now that Hasbro has won the license to sell Disney dolls, Mattel has to do something to change the sales tide - so they have started working with designers.

The first of such collaborations comes from Moschino for a limited edition Barbie. The advert for it reaches out to everyone - amidst a group of ethnically diverse little girls and, in a controversial move, a little boy.

For those in the know, the little boy has a voluminous faux-hawk that matches the creative director of Moschino, Jeremy Scott.

Scott has said that Barbie was something he looked up to as a child: “Like every girl and gay boy, I loved Barbie.”

The ad has received praise from many different male Barbie fans - including drag queen Pandora Boxx who said: “This almost made me cry! I used to play with my sister’s Barbies and felt such shame afterward. I’m so glad we can just let kids be kids. Thank you for this! Boys like dolls too!”

The doll, which sells for $150, sold out in the first hour of release. If you are looking for the iconic doll, you will likely have to pay double online.

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The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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