Mattel has been having somewhat of a slump recently in Barbie sales - down almost 16% in 2014 alone, and the company isn't showing any signs of improvement. All dolls are experiencing a downfall, including American Dolls, Bratz Dolls, and Mattel.
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Now that Hasbro has won the license to sell Disney dolls, Mattel has to do something to change the sales tide - so they have started working with designers.
The first of such collaborations comes from Moschino for a limited edition Barbie. The advert for it reaches out to everyone - amidst a group of ethnically diverse little girls and, in a controversial move, a little boy.
For those in the know, the little boy has a voluminous faux-hawk that matches the creative director of Moschino, Jeremy Scott.
Scott has said that Barbie was something he looked up to as a child: “Like every girl and gay boy, I loved Barbie.”
The ad has received praise from many different male Barbie fans - including drag queen Pandora Boxx who said: “This almost made me cry! I used to play with my sister’s Barbies and felt such shame afterward. I’m so glad we can just let kids be kids. Thank you for this! Boys like dolls too!”
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The doll, which sells for $150, sold out in the first hour of release. If you are looking for the iconic doll, you will likely have to pay double online.