In the last few weeks, Facebook has been changing just about everything to do with their website, including messaging, photos, and even adding a shopping feed. Now, Facebook is coming for websites like Kickstarter and GoFundMe with a new fundraising tool to help non-profits raise money. The tool, which includes a Donate button will help streamline the process between selling point and actually raising money. The page will give non-profits (and non-profits only) a way to reach more supporters and collection donations from users.
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Facebook has had a donate option since late 2013, it hasn't really gotten that much attention. Now Facebook is revamping the button and made it available on individual posts as well as on the page itself. The goal, according to Tech Crunch, is to have more spontaneous donations. Facebook hopes that without the need to leave the site, or even in some cases to reach for a credit card, unplanned giving will reach a high.
The new and improved donate option is working in a beta mode with 37 different organizations, including Mercy Corps, National Multiple Sclerosis Society and World Wildlife Fund. The goal is that for some time in the New Year or so, Facebook will have the tools available to many other U.S. based 501c3 not for profit organizations. The company also doesn't rule out the option to use this with for profit companies and organizations, and maybe even individuals sometimes within the next year.
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Other Facebook social good products include safety checks, which was recently deployed after the attacks in Paris, and amber alerts.