For years and years, Black Friday has been every shopper's dream day - the urgency to hit the stores early and get a deal on televisions or door busters on clothing and toys seemed to almost eclipse Thanksgiving.
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However, many stores are finding that they aren't selling nearly as much on Black Friday due to online sales, the early start, and Cyber Monday.
Experts are even saying that braving the post-turkey coma and the over carbed crowds might not even be worth it unless you are using it as your cardio. You'd be better off just purchasing online.
"Black Friday is quickly losing its meaning on many fronts," said Neil Stern, senior partner at Chicago-based McMillanDoolittle. "Yes, there will be deals and door busters Friday morning, but they are really becoming an antiquated concept."
There has been a bit of controversy over opening on Thanksgiving, which may propel people, especially those who have worked retail, to not want to shop on Thursday or Friday this year.
"A fairly decent number of retailers have pretty much thrown in the towel and are opening on Thursday," Stern said.
That doesn't mean that holiday shopping is dying, it just means that it is changing. Nearly 136 million people will shop over Thanksgiving weekend, which includes Thanksgiving, Black Friday, Small Business Saturday, Sunday, and Cyber Monday.
Due to an improved market, holiday spending will rise 3.7% this year, to $630.5 billion or $805 per shopper, according to the Chicago Tribune.
"Thanksgiving weekend shopping has evolved tremendously over the past few years and can no longer be seen as the start of the holiday season, though there's no question it's still important to millions of holiday shoppers and retailers of all shapes and sizes," said Matthew Shay, CEO of the National Retail Federation. "There is a real sea change happening in retail when it comes to the how, when, where and why of holiday shopping."
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"A large number of retailers are already doing pre-Black Friday sales, where they are effectively going on promotion now," Stern said. Nearly 60% of people have already started making purchases due to an onslaught of pre-Black Friday sales.