The Microsoft HoloLens technology may be used in the future to sell Volvo cars in virtual showrooms.
Future car buyers may be buying cars by looking at holographic renderings. Microsoft has come up with a completely independent holographic program called the HoloLens. Volvo recently announced it will be partnering with Microsoft. As part of the collaboration both companies will work on using HoloLens to sell cars.
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The Swedish automaker announced it will use the tech giant's HoloLens augmented reality headset. The headset will provide a virtual showroom experience to car customers. Customers may be able to look at cars in the headset instead of physically walking around a showroom.
Scott Erickson is a senior director in charge of marketing on the HoloLens team. According to Erickson the deal could allow customers to examine the interior of a car through holograms.
"We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo," said Scott.
Potential buyers can even see the drivetrain in action through the headset. The HoloLens is a headset that lets wearers overlay digital objects on the world surrounding them. The HoloLens is packed with a headband full of sensors and processing tools.
“With HoloLens we have the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colors, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing Sales and Service at Volvo Cars.
Volvo and Microsoft announced they will work on a variety of other technology initiatives. The automaker and tech giant will also work on a self-driving car. The car will be developed against the Google, Apple and even Tesla autonomous cars.
The HoloLens is also available for sale to independent developers. They can file an application with Microsoft to buy a $3,000 HoloLens developer kit. The consumer version is different than the HoloLens being provided to Volvo.
"We are extremely happy to innovate with Microsoft in the field of future mobility," said Klas Bendrik, Senior Vice President and Chief Information Officer at Volvo Cars.
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"Today's technology will allow us to achieve not only a more sustainable and crash-free future but also new benefits for our customers and society. Together with Microsoft we aim to pioneer in this field."