For the first time since its launch in 2003, the Dead Or Alive Xtreme 3 Beach Volleyball game won’t be coming to the United States or anywhere in North America and Europe, and this is largely because the company, Team Ninja, and publisher Koei Tecmo, want to avoid the negative publicity that might attend the content of the game in this series.
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Readers may have to be reminded that one of the main appeals and features of the Dead Or Alive Xtreme 3 Beach Volleyball series is its heavily busted, scantily clad, and giggling model characters as they run across the various games making up the entire gameplay.
Team Ninja and publisher Tecmo may have estimated that the West and Europe may condemn the game based on this, and the anticipated backlash and negative publicity that might attend its release may not work to promote global sales or justify marketing efforts.
To this extent, the game will only be released in Japan by February next year; and it is not yet known if the management team would change their mind and reconsider a worldwide release, even if gradually.
An official of Team Ninja responded to a questioner on Facebook that his company would not be reaching the American and European markets this time with this latest release, and when other commentators pestered him for more specific replies, the representative disclosed that:
"Do you know many issues happening in video game industry with regard to how to treat female in video game industry? We do not want to talk those things here. But certainly we have gone through in last year or two to come to our decision. Thank you."
It is understandable that the decision of Team Ninja not to launch the Dead Or Alive Xtreme 3 in America and Europe might make economic sense to the publishers, but it won’t make any sense to gamers who had been looking forward to the game in those regions.