All TV viewers that have watched the animated movie Star Wars would credit the animation team behind the enterprise, now Apple has stepped forward to acquire the company known as Faceshift for an undisclosed amount.
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Faceshift is a Zurich-based company originally established by Thibaut Weise, Brian Amberg, and Sofien Bouaziz as a spinoff of the Computer Graphics and Geometry Laboratory at the École Polytechnique Fédérale de Lausanne in Switzerland.
The firm is reputed for new technology used to develop animated avatars and software that capture the facial expressions of individuals in real time for movie and other entertainment purposes.
Apple had earlier been rumored to purchase Apple at the beginning of this year, but that could not be proven and a representative even said: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
It can now be established that Faceshift employees now appear to have been converted to Apple employees out of Europe, but to what exact use Apple want to put the Faceshift technology remains largely unknown and speculative.
Since virtual reality technology is now the backbone of gaming, it is expected that Apple might venture into film production and gaming experiences – exploring the potentials of the Faceshift technology to create animated characters that mimic actors’ facial movements in real time. However, this software should also be applied to facial recognition purposes, and security identification is also another option for the software.
“Faceshift studio is a facial motion capture software solution which revolutionizes facial animation, making it possible at every desk,” Faceshift said in a statement to underscore the use of its software to create appealing visual effects in gaming and movies instead of outsourcing the project to expensive and time-consuming animation technology companies.
It must be pointed out that Apple appeared to have been thinking of motion capture and facial recognition potentials when it acquired Metaio, PrimeSense, and Polar Rose; it is expected that the speculated purchase of Faceshift would complement the enterprise of these European startups.
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