The Accelerated Mobile Pages (AMP) project by WordPress is fast gaining grounds among web content publishers and advertisers, and it is leveraging on loading speed and fast user experience to win approval among major players in the internet world of things.
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According to David Besbris, Vice President of Engineering at Google Search, and Richard Gingras, Head of News at Google, a great number of developers, tech providers, advertisers, and content publishers across the continents have showing support for the project since its announcement was made on October 7.
The preview of AMP launched with the New York Times, Washington Post, News Corp, Sankei, and BBC among others sometimes ago, and several other big publishers have been showing increased support, these include R7.com and NZN Group in Brazil; CBS Interactive, AOL, Thrillist, Slate, International Business Times/Newsweek, Al Jazeera America and The Next Web in the US; El Universal and Milenio in Mexico; The Globe and Mail and Postmedia in Canada, and others worldwide. The Local Media Consortium (LMC) – a partnership of 70+ media companies representing 1,600 local newspapers and television stations, has also indicated active interest in the project.
AMP is an open-source project that is invaluable to ad networks, and this fact has encouraged Outbrain, AOL, OpenX,, DoubleClick, and AdSense among others to commence work on improving ad experience for publishers, advertisers, and web consumers using their mobile devices.
But the excitement continues to grow because AMP articles will enjoy the same level of traffic engagement that web articles enjoy, and this has made comScore, Adobe Analytics, Parse.ly and Chartbeat among others to explore the benefits of analytics for AMP pages within their own applications. Meanwhile, Neilsen, ClickTale, and Google Analytics have all seen the fun of the project and have also joined up; traffic measurements and analytics for AMP pages will work in real-time and via existing network providers.
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On GitHub, over 4,500 developers are keeping abreast with the AMP project, and over 250 requests for new code, samples, and other documentation have been made; while templates and analytical features have been discussed. It must however be pointed out that AMP pages will start enjoying quality traffic from Google Search early 2016, and then the real excitement will kick in for all.