The British government is to ponder over a 20% tax on sugar to tackle the childhood obesity epidemic.
British legislators gave recommendations to the government to take serious actions to curb the childhood obesity epidemic which was rampant in the land.
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Among the measures which were to be taken may be included a tax on sugar and soft drinks containing extra sugar. Also price control on junk food items and similar liquid calories, that were deleterious, was to be made a part of the law.
The health authorities stated that clearly measures had to be taken to improve the environment of nutrition in the UK. This was the only method of beating obesity via a betterment of diet and intake of fresh healthy local food.
Obesity costs the government some 5.1 billion pounds on an annual basis. Control of various comestible products that were a health hazard was the need of the time.
The children who were getting fatter and fatter with each day needed help in order to beat their disease which could actually be prevented. And here a little care went a long way.
The promotion and sales of such food and drinks that were loaded with calories and sugar must be forestalled. It was almost like the case of warning signs on cigarette ads. The sugar content must be declared in clear words on the packaging.
This would serve to give a fair alert signal to consumers regarding what they were putting in their bodies. A third of post-primary children are either overweight or obese in Britain, according to Reuters.
Furthermore, the most deprived are fatter than the least deprived. This may seem like a paradox but it is indeed true. The poor tend not to give much forethought as to what they put in their mouths.
A couple of strict and stringent measures were to be implemented to stop this mindless eating behavior in its tracks. And it needed to be instituted as soon as possible. The soft drink industry has responded to these plans with criticism and outrage.
The company heads say that the government had just swallowed the lure of the lobbying parties. One of them spoke of how instead of voicing a strong response to the childhood obesity crisis, the government was using ill-advised band-aid measures that were not likely to succeed.
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The consumers were the ones who should have free choice and taking this decision out of their hands was tantamount to acting like a Big Brother 1984 dictatorial state.