Adobe data has released a report showing that about $3 billion in online sales will be made on Cyber Monday – making the day the largest for online sales in history. The total sales of $2.98 billion indicated that this year’s Cyber Monday sales is 12% above what was realized last year.
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The Adobe data report also shows that about $11 billion of online sales was made between Thanksgiving Day and Cyber Monday, representing 15% rise in year-over-year sales, and 30% of all the internet sales made in November this year – which is $39.5 billion; and analysts expect that each day of the first 18 days of December will earn $1 in sales.
About 13 out of 100 products ran out of stock on Cyber Monday, and some of the products that ran the high risks of out-of-stock event were Star Wars characters; video game bundles such as PS4, Disney Infinity, and Battlefront Bundles; Xbox One Fallout 4; Halo Bundles; LEGO Star Wars Advent Calendar; and Fisher-Price Imaginext Supernova Battle Rover.
The best-selling electronics on Cyber Monday included Samsung 4K TVs, Microsoft Xbox, Apple iPad Mini, Apple iPad Air 2, and Sony PS4. The five most popular toys were Shopkins dolls, Barbie Dream House, LEGO Star Wars, LEGO Dimensions and LEGO City.
The Adobe data report is dependent on the 125 million visits made to about 4,500 online retail stores on Cyber Monday.
“Cyber Monday has pushed online spending to a new high, and is on track to hit a record $3 billion in sales, in line with our forecast,” said Tamara Gaffney, principal analyst at Adobe Digital Index.
“Online traffic was so astronomical that several retailers experienced temporary outages and slow checkouts, but that didn’t stall consumer spending. Dallas-Fort Worth, Chicago and Los Angeles were the largest metropolitan areas with the highest online sales growth between Thanksgiving and Sunday,” Gaffney added.
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The Adobe data further revealed that Dallas-Fort Worth, Chicago, and Los Angeles were the largest city spenders in online sales between Thanksgiving and Sunday; while smartphones and tablets accounted for the majority Cyber Monday. EBay was the most listed online retailer since Thanksgiving, followed by Amazon and then Target and Walmart among others.