Many people were worrying that due to too much hype, online shopping, and a general dislike for early openings, that Black Friday wouldn't be as popular as it was in years past.
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They were wrong.
Amazon was the big winner this year, according to the company. The retail giant announced today that they had record sales for Amazon branded devices, including the Echo, which sold for $179.99 and the Fire tablets which retailed for $49.99. Amazon sold three times the amount of electronics with their name on it this year than they did last year. Fire TV sales were up six times over the weekend.
"We've already built millions — and we're ramping up production to build millions more," the company said of their 7-inch tablet.
Fire TV is the #1 streaming media player in the United States, according to a report. Amazon recently stopped selling two major competitors, Chromecast and Apple TV, because they didn't connect to Amazon Prime Video.
It isn't common for Amazon to release exact numbers, so there can't be direct comparisons and we have to take the company's word for it. However, we do know that tablets, smartphones, and TVs were the most popular purchases this year.
Walmart also had a lot on line shopping, many of the orders placed from smartphones. Popular purchases included 50- to 55-inch 4K HDTVs, Xbox One and PS4 gaming bundles, and the iPad mini; some of the store's deals run through Dec. 4.
Target said the iPad was their most successful purchase, with an iPad being sold every second of the day on Thanksgiving. The Nintendo Wii U was also a top-selling item on Target.com, while shoppers also snapped up the $249.99 55-inch Westinghouse HDTV and Beats Solo 2 headphones, which got a $100 discount.
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Best Buy was the place for smartwatches, fitness trackers, and other wearables.