Mars announced to air a Skittles Super Bowl 50 commercial.
Mars, Inc. announced that Wrigley's Skittles Brand will return with all new Skittles Super Bowl 50 commercial that will air on Sunday, Feb. 7, 2016, during Super Bowl 50 on CBS.
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The Skittles brand is also launching the company's first joint in-store promotion leveraging their status as official National Football League (NFL) sponsors to "Make Super Bowl 50 Even Sweeter."
Last year, Skittles made game day "awesomer" for NFL fans and players through an integrated campaign that culminated in the brand's inaugural Super Bowl ad. Skittles opted to "Settle It" in a commercial that featured a small town full of people with abnormally muscular right arms.
In the ad, two men enjoyed a bowl of Skittles and when it comes down to the last lemon Skittles candy, they "settle it" with an arm wrestling match. This year, the brand plans to make Super Bowl 50 even more awesome with another unexpected commercial produced by DDB Chicago.
"We had an amazing rookie Super Bowl experience, so we're thrilled to be back," said Matt Montei, Senior Marketing Director, Confections and Seasonal at Wrigley. "Once again, we have dozens of awesome integrated activities planned for our Super Bowl party this year with the ad serving as our grand finale."
Details of the Skittles Super Bowl 2016 ad have not been disclosed.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
CBS is the lucky TV network to broadcast Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. Read the latest Super Bowl 50 News.
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