Mars announced to come back to the Super Bowl again with a Snickers Super Bowl 50 Ad.
Mars, Inc. announced that Mars Chocolate North America's Snickers brand will be come back with an all-new Super Bowl commercial that will air on Sunday, Feb. 7, 2016, during Super Bowl 50 on CBS.
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Update 01/26: Watch the teaser for the Snickers Super Bowl 50 Ad starring Marilyn Monroe.
Snickers is launching the company's first joint in-store promotion leveraging their status as official National Football League (NFL) sponsors to "Make Super Bowl 50 Even Sweeter."
Anchored by their award-winning "You're Not You When You're Hungry" campaign, Snickers has made Super Bowl history. The brand first captured the world's attention with their Super Bowl XLIV commercial featuring Betty White and repeated that glory with last year's Brady Bunch themed spot featuring a hungry Marcia Brady played by grizzled action movie star Danny Trejo. The brand will return with an all-new 30-second "You're Not You When You're Hungry" commercial that will be produced by BBDO New York and supported with a fully integrated marketing campaign.
"The Super Bowl is an iconic event that the Snickers brand is excited to be part of again," said Allison Miazga-Bedrick, Director, Snickers brand. "We can't wait to get back in the game again this year, and we plan to pull out all the stops to satisfy America's hunger to watch another great Super Bowl commercial from Snickers."
It will be exciting to find out which celebrity will appear in the Snickers Super Bowl 50 ad. Mars has not revealed an further details besides that the brand sticks to the winning "You're Not You When You're Hungry" concept.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
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CBS is the lucky TV network to broadcast Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. Read the latest Super Bowl 50 News.