Adele is having a pretty good week once again.
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The singer, who broke all records for the first week sales of her album "25," is going on to break even more records in the second week of release. The album, which is the first from the British singer in three years, sold 3.38 million copies in the first week of release and is on track to sell over a million in her second week. This makes her the first artist to sell a million copies of the same album in two different weeks since Nielsen Music began tracking album sales.
That means that so far, Adele has sold over 4.2 million copies of "25" in less than two weeks - a feat most albums never see after years of release.
Even though streaming is still huge, 51% of the sales of Adele's album have been from physical copies - vinyl and CDs, according to a report. To make Adele's feat even more impressive, the album represented 41% of all of the U.S. album sales last week. For a bit of perspective, when Taylor Swift released "1989," the only other album of this era that can even be compared, that album represented only 22% of the U.S. album market.
While the sales were doubt largely due to her smash hit "Hello," Adele's marketing also felt fresh and new. She came across as real and funny, making a viral video hit with Jimmy Fallon, pulling faces after her SNL performance, and generally just laughing at all of her own hype.
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In another piece of the good news for Adele, the BBC is reporting that the tickets to her concert are selling so well that people are actually fighting over them. Some technical difficulties resulted in people not getting the tickets that they wanted, and that has led to an increase in demand.