Not everything Facebook touches turns to gold, apparently.
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The social media giant has shut down Creative Labs, an experiment that worked to build mobile apps. It lasted around two years.
In a move reported by CNET, the company took down the public web page that was devoted to Creative Labs, and it has also removed three of the apps from Apple's App Store, including Slingshot, an app that mimicked Snapchat, Riff, a group video app that is similar to the Our Story tool on Snapchat, and Rooms, an anonymous chat similar to Whisper.
Still, the shutdown isn't really changing Facebook all that much. They are just shutting down three copycat apps that weren't bringing in the business. Michael Reckhow, a Facebook product manager, said that it wasn't a physical lab or a team of people. Instead, it was just ideas from inside the company that were designed to push Facebook.
“Creative Labs is not a place or a building or a team,” Reckhow said. “It’s an identifier that we place on a project that says: ‘This is something that is going to be separate, that we’re going to give room to grow.'”
The first thing to come out of the labs was Paper, a cult hit that acts as a standalone Facebook News Feed. That app still remains in the Apple Store, but only time will tell for how long.
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So that means that Creative Labs did work. Facebook is going to continue developing apps and working on ones already in progress, they just won't operate under that name.