The success of Apple Maps highlights the importance of mapping services in today's tech-driven world.
Apple Maps is now being used three times more than any other maps app--including Google Maps--on the iPhone, according to the research firm comScore, who conducted a survey based on how many people are using a maps app, instead of how often, in a given month.
Now before you raise an eyebrow, note that comScore only surveyed iPhone users, excluding other mobile platforms like Android, BlackBerry, and Windows. Google Maps still leads the market with more than twice as many users as Apple Maps. This is because Google Maps is available on multiple platforms, including iOS. Apple Maps, on the other hand, comes pre-installed on iOS devices.
Nevertheless, Apple Maps has more than 5 billion map-related requests each week, the survey revealed. This means that Apple's efforts in improving its Maps app are beginning to pay off. When the iPhone maker launched its own mapping service in 2012, many criticized the company for the app's inaccuracies, forcing Tim Cook to write a letter of apology.
Since then, Apple has invested heavily in the service, acquiring mapping companies like Coherent Navigation, and sending fleets of mapping vehicles to more places. Apple also consistently introduced new features to Apple Maps like transit directions and partnered with third-party services like Yelp, Foursquare, and Starbucks.
The success of Apple Maps highlights the importance of mapping services in today's tech-driven world, where people use apps to find the best places to shop and eat. Cars, too, rely heavily on maps. Apple reportedly gets much of its data for information, traffic, and business listings from over 3,000 sources, according to the Associated Press.
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Source: Associated Press