The Victoria's Secret Fashion Show 2015 will air tonight on CBS. It's the biggest Fashion Show on Television. It is the biggest Fashion Show in general.
Victoria's Secret President & CEO Sharen Turney revealed in an interview that the company expects the Victoria's Secret Fashion Show 2015 to generate 60 billion impressions. This staggering number includes online and TV. The company is taking impressions likely as a very basic measurement of consumers getting exposed to the show. A glimpse is an impression. It would be interesting to know how many impressions the Sports Illustrated Swimsuit Edition gets in comparison. I think this is the next best fashion event, that lacks though a TV Show.
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60 billion is still quite the number. Sharen Turney did not reveal what it costs to put on the show, but said that it pays back 5 times over.
Turney made this revealing statements in a video interview with Forbes that got released today. Watch the interview below that also includes behind the scenes footage of the Victoria's Secret Fashion Show 2015.
20 years ago, the Victoria's Secret Fashion Show started out as a live online-only video streaming event. 20 years later the Victoria's Secret Fashion Show has evolved into a gigantic TV event watched in 185 countries around the world by about 500 million people on Television.
Victoria's Secret created a unique vehicle that is perceived as a pop culture event, while in its core it is just a commercial. Victoria's Secret is selling lingerie for one hour on TV.
Commercials are not live, as they are optimized to sell to consumers. This takes time and effort. Victoria's Secret had now a month time to create an optimized version of the Victoria's Secret Fashion Show 2015 they taped in New York early November. It will be sexy, entertaining and beautiful, but you are going to watch a commercial.
All 47 models walking the Victoria's Secret Fashion Show 2015 can be found in the Victoria's Secret Fashion Show 2015 model list.
CBS will air the Victoria's Secret Fashion Show 2015 tonight at 10/9c. CBS All Access will stream the Victoria's Secret Fashion Show 2015 live online.
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