According to Division Boss Duncan Aldred GMC crossovers needs to enter the SUV market.
The SUV market is right now the fastest growing segment in the vehicles industry. GMC the General Motors truck brand does not have a crossover in the SUV market yet.
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The condition may be about to change since some bosses have expressed desire for a crossover. A Division Boss by the name of Duncan Aldred has expressed his desire for a GMC crossover.
According to Aldred he cannot comprehend why the truck brand by GM is not in the SUV market. Aldred stated he wants to see a subcompact crossover by GMC to broaden the brand's line-up.
Aldred shared the news with Automotive News, but did not comment whether it was a possibility. Aldred exclaimed everything is on the table but he does not know if such a model will come in the near future.
GM offers small crossovers but its main focus is on the CUV segment. The SUV crossover by GM constitutes the Chevrolet Trax and Buick Encore. Most of the sales in the US by GM come from the CUV segment.
If a subcompact crossover such as a GMC is added to the mix, it might increase the automaker's volume. The crossover may appeal to a variety of different customers. However some analysts are very critical of the idea.
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Dave Sullivan is a Product Analysis Manager at AutoPacific. According to Sullivan a GMC buyer is very different from a Buick buyer. They may be similar to an extent but will appeal to different types of people.