The feature has been live for a month.
Facebook is secretly working on a new service, dubbed Facebook Professional Services, that lets users find local businesses and read ratings or reviews within the social network, a report reveals. Although Facebook has yet to announce the service, it is accessible at https://www.facebook.com/services/.
A huge banner will appear, alongside two search bars that ask the location and the appropriate keyword, such as photographers, restaurants, and shopping malls. Below is a four-column section, listing the different industries that are on Facebook's records. Below are more detailed sections, ranging from financial services to home improvement and medical services to pet care services.
For example, if you'll click “Dog Training,” Facebook will showcase a list of dog training services available in an area. Additionally, you'll be able to read reviews from other Facebook users and even find the location of a place in a map. The new service is similar to another feature called Places Directory that Facebook introduced last year. Places helps users find the best places in a city.
Both services use Facebook's Graph Search, Locations API, and user reviews to deliver results. It looks like Facebook is leveraging the power of reviews to operate both services. By launching its own directory service, Facebook is going against Yelp, a leading ratings and review service, and Google, which integrates a similar functionality on Google Search.
However, it seems that Facebook Professional Services is a desktop-only feature. In a statement to Search Engine Land, a Facebook representative said, “We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.” The feature has been live for a month.
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Source: Search Engine Land