Ad Blockers are a rising problem for publishers. Now Forbes completely stops users with Ad Blockers from entering the site.
Forbes.com takes things to a new level fighting ad blockers. I did not see this before, but when you try to read a story on Forbes.com and have an ad blocker installed you cannot get into the site. You get greeted with: "Looks like you’re using an ad blocker. Please turn it off in order to continue into Forbes’ ad-light experience."
Don't Miss: Nintendo Switch: Everything You Need To Know
Clicking again "Continue" leads to the message "Hi again. Looks like you’re still using an ad blocker." Forbes definitely does not let you see their content with Ad blocker installed. Forbes already had an interstitial where they make users stare for 3 seconds on an ad before the destination page loads for a long time. Now the publishers uses it as a gateway to stop users with ad blockers enabled.
More and more sites are trying to interact with visitors that have ad blockers installed. I have not experienced a complete lock out yet, like Forbes is enforcing.
Don't Miss: The Best HDR TVs
Publishers such as ourselves are in a tough spot right now. I totally understand why internet users are installing Ad Blockers. Advertising networks are filling up bandwidth not only with visual data, but also tons of tracking requests. It is a big mess. I admit we run a bit too many ads on I4U.com, but we also need to pay the bills. We are actually working hard on finding a new monetizing portfolio that will let us remove several display ads, cutting down on clutter and bandwidth.