Anheuser-Busch unveiled the new Bud Light design, part of a new tag line coming in time for Super Bowl 50.
After 8 years, Bug Light gets a new look for 2016. The will include a reimagined Bud Light logo and contemporized primary and secondary packaging, and is part of a larger brand evolution underway at Bud Light.
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The new design is much cleaner and more in line with how a beer can should look. The blue can carries again the historic trademark “AB” crest, which it did not have the last 15 years.
“In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts,” said Bud Light vice president of marketing, Alexander Lambrecht. “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.”
Anheuser-Busch's Bud Light is the best-selling beer in the United States. The brewer says that more than 20,000 Bud Lights are sold every minute.
Bud Light will debut a new tagline and creative approach in time for Super Bowl 50. There is very likely a Bud Light Super Bowl 50 to introduce the new messaging. Anheuser-Busch so far only confirmed a Shock Top Super Bowl ad and that the Budweiser Super Bowl 50 ad will not have puppies.
The new Bud Light packaging will roll out nationwide in cans and both glass and aluminum bottles in early spring 2016.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
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