The approaching International Champions Cup (ICC) matches will be broadcast live globally – via virtual reality, courtesy of a partnership agreement between NextVR and RSE Ventures, under which the Relevent Sports division operates.
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This is the first time a series of live sports events will be programmed live via virtual reality pioneered by NextVR. The NBA game that held on October 27 between New Orleans Pelicans and the 2015 NBA Champion Golden State Warriors was also streamed live through virtual reality broadcasts.
Although the specific schedule for this upcoming ICC games has not been announced yet, the event holds every year as a summer tournament. It usually features leading football clubs in the world, and this includes Real Madrid which won the ICC tournament in 2013, Manchester United which won it in 2014, and Paris Saint-Germain which won it in 2015.
The upcoming games for next year will hold worldwide including North America, Australia, and China and with virtual reality broadcasts, it will be shown live to everybody from the particular region it is holding from.
"This is exactly the type of live sports programming we are developing for virtual reality," said Brad Allen, executive chairman, NextVR. "We are using virtual reality to redefine 'the best seat in the house,' as we will provide access to places fans could never experience. We will deliver 360-degree experiences from midfield, near the goal, next to the coaches and players on the bench, and even the tunnels when the world's premiere players enter the field."
Using the newest of technologies, viewers will enjoy varied choices on how they desire to watch the games – either from the goal or midfield, and they will also have the option of switching between these views and toggle with a lot of viewing features.
"Virtual reality is about immersing yourself in the action and viewers will feel as if they are there – even from thousands of miles away," said Matt Higgins, CEO OF RSE Ventures. "RSE continues to push the envelope in terms of partnerships with new and exciting technologies and this is the latest example. We are thrilled to partner with NextVR to provide soccer fans a truly cutting-edge viewing experience of the world's most popular sport."
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Just last month, NextVR revealed it raised $30.5 million Series A funding from a number of top sports donors, and these include RSE Ventures, Time Warner, Comcast Ventures, dick clark productions, The Madison Square Garden Co; and Peter Guber, Chairman and CEO of Mandalay Entertainment as well as co-owner of the Golden State Warriors, Los Angeles Dodgers and Los Angeles Football Club.