Combining fashion and technology, neyya smart-ring is the latest wearable trending in town at the moment, and retailers such as SkyMall, MacMall, Donna Karan's Urban Zen, and Aha Life among others are stocking it already.
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And to sweeten the competition, Apple and Microsoft said they are applying for patents for their own smart-rings.
Neyya launched the digital ring which acts as a smartphone and companion while complementing your fashion sense, and it is already predicted by PSFK to blaze the trail for fashion-and-technology wearables by 2016.
"We couldn't be more thrilled by the continued validation from our amazing retail partners on neyya," said neyya's President Sonia Hunt. "Our primary focus has always been to allow people to be engaged while not being distracted by the technology itself, whether at work or at play. We want you to be able to focus on what's important and be productive."
The latest smart-ring already making waves among technology and fashion enthusiasts costs $139 for the Titanium model and $179 for the Gold model – tax inclusive. It comes in various sizes and can be connected to work with other devices such as GoPro Hero, Roku, and Phillips Hue lighting among others.
"The neyya ring purposely does not have a screen because we don't want to introduce yet another device into your life which forces you to go back to look at your phone or laptop to actually do something,” Hunt clarified. “neyya gives you the freedom to move through slides and focus on your presentation, accept/reject calls and texts without looking at your phone and even shoot video using GoPro while keeping your eyes on the road and not fumbling around with your device."
The idea for neyya smart-ring started in Kochi, India; and the prototype for the first product was presented in 2014 during CES. The startup was nurtured and subsequently headquartered in San Francisco, with its software engineers and manufacturing team remaining in India and Japan.