Web publishing platform Wix.com is coming back to the Super Bowl partnering with DreamWorks Animation. Now we know what the Wix Super Bowl ad will be all about.
As reported last week, web publishing services company Wix.com is back for the second time as Super Bowl advertiser. The Wix.com Super Bowl 50 will be made by DreamWorks Animation. The studio is behind animation blockbusters including Home, Madagascar, The Croods, Shrek, How to Train Your Dragon and Kung Fu Panda.
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Wix.com only said that the 30-second commercial will tie directly into Wix’s mission to provide small businesses with a software platform to design, manage and grow an online presence when the company announced the Superbowl ad.
DreamWorks Animation has though revealed to Variety what the Wix Super Bowl 50 Ad will be about. The Wix Super Bowl commercial will be the kick-off for the Kung Fu Panda 3 multi-format promotion. Now I understand Wix’s CMO Omer Shai's answer to how on earth they got the idea to work with DreamWorks on a Super Bowl ad. He said "We were presented with a unique opportunity and would have been crazy to pass it up."
DreamWorks had the idea to find a partner to run the online and social media promotion for Kung Fu Panda 3 and as highlight run a Super Bowl ad together.
The new Kung Fu Panda movie will be in theaters on January 29. The timing is ideal. Kung Fu Panda characters including Po and Mei Me and others sure will appear in the Wix Super Bowl 50 Ad.
“We were able to really find the cross roads between our brands and capture the fun-loving humor of the ‘Kung Fu Panda’ franchise,” said Mimi Slavin, head of global promotions for DreamWorks Animation to Variety.
Watch below the latest Kung Fu Panda 3 trailer to get an idea about the Wix Super Bowl 50 commercial.
Wix.com is a cloud-based web development platform that allows users to create HTML5 web sites and mobile sites through the use of their online drag and drop tool. The company has its headquarters in Israel and is traded on NASDAQ under the symbol WIX.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
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CBS is the lucky TV network to broadcast Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. Read the latest Super Bowl 50 News.