According to LG the launch of their line-up will shake up the home entertainment and appliances market.
LG just announced that it will launch its new, premium LG SIGNATURE listing at CES 2016. LG claims the launch will shake up the home entertainment and appliance market.
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The high-end products from LG will be introduced for the first time at CES. Sales will start in the US, America, Europe and Asia soon thereafter.
LG has even assured every product in the signature line-up is carefully selected and designed by a special team. Input from even leading design experts was taken for the line-up.
LG's line-up at CES 2016 will consist of a television, refrigerator, washing machine and air purifier. More products will be added to the line as the brand elaborates.
The LG products were first stripped of the features which detracted from LG’s design philosophy. The philosophy is called The Art of Essence.
The philosophy emphasizes elevated form and functionality. CES 2016 line-up contains products with qualities which deliver a sense of exclusivity to the owners.
Brian Na is the executive vice president and global marketing officer at LG. According to Na, the LG SIGNATURE brand will carve out a new territory.
It will elevate high-end appliances and consumer electronics. The line-up is a unique evolution not only of the LG brand, but for the industry as a whole.
"Drawing on LG's best-in-class technologies and designs, the LG SIGNATURE brand will carve out new territory for high-end appliances and consumer electronics," said Brian Na, executive vice president and LG's global marketing officer.
"LG's innovation leadership in both consumer electronics and appliances gives us an advantage that very few companies have. LG SIGNATURE is a unique evolution not only for our brand, but for the industry as a whole."
The new LG line-up will feature the best-in-class technologies and designs from LG. Sneak peek of the line is available at www.LGSIGNATURE.com.
The Consumer Electronics Show or CES 2016 will be planned by the Consumer Technology Association. CES 2016 will welcome more than 3600 exhibitors and a total of 150,000 attendees. It will take place in Las Vegas, Nevada from the 6th- 9th of January, 2016.