Web traffic dropped substantially alongside the release of The Force Awakens in the United States.
Only the opening night of the new Star Wars movie could distract the world away from the Internet. The Force Awakens is the 7th episode in the Star Wars series.
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The film opened in theaters on the 18th of December and has since then broken many records. The film set a new record for biggest global opening in history with an estimated $528 million.
It seems The Force Awakens also set another record on its opening night. Web traffic in several major countries dropped consistently right at the time The Force Awakens released.
The traffic dropped alongside the film's first IMAX screening. It seems if anything could distract people from the Internet for a little while, it's the opening of Star Wars.
Showing the web traffic status of several countries, graphic were generated by security firm Imperva. Imperva monitors a massive network of over 75,000 different websites. The film also carried out about 320 million unique sessions per day.
According to Imperva, people in the US prefer Star Wars over the internet. In the 24 hours after the first screening of The Force Awakens’, Internet activity declined by 5.15 percent in the US.
Imperva (via HuffPost) examined the hourly changes in traffic for the United States. The reason for the drop was given as fans going temporarily offline or unplugging from social media to avoid spoilers.
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The drop could be a coincidence. But a solid argument could be made since Star Wars fans around the world are sinking into their theater seats.