The Korean car maker Hyundai hires star directors to make their four commercials for Super Bowl Sunday.
Hyundai Motor America already announced that it will advertise during Super Bowl 50 back in November. Today the South Korean car maker announced the high-profile directors who are creating its four advertisements for February's Super Bowl 50.
Hyundai also revealed today which car models will be advertised in the Hyundai Super Bowl 50 Ads. The company's luxury sedan Genesis will be showcased in one commercial, while the all-new 2017 Elantra, currently the company's best-selling vehicle, will be introduced to the public in two separate ads.
The directors working on Hyundai's ads include Peter Berg. The well-known actor, director, writer and producer will be directing two Hyundai ads. He is known for directing films such as the dark comedy Very Bad Things (1998), the sports drama Friday Night Lights (2004), the action thriller The Kingdom (2007), the superhero comedy-drama Hancock (2008), and the war film Lone Survivor (2013). He also developed the television series Friday Night Lights, which was adapted from the film he directed.
Fredrik Bond will direct Hyundai's new brand ad, which will debut during the Super Bowl. Bond has been honored with dozens of awards, repeatedly lands on Creativity's Top Directors list and has been named to the annual Creativity 50 list multiple times.
Aaron Stoller will be overseeing one of Hyundai's ads and is an award-winning television commercial director. This isn't Stoller's first time on Hyundai's roster, as he directed the popular 2014 World Cup ad "Boom." The 30-second spot celebrated fan passion as a powerful force shedding light on the worldwide phenomenon of baby booms.
Joining Stoller in directing the ad, Janusz Kaminski is a cinematographer and film director with a long list of notable work, including Academy Awards for greats like Schindler's List and Saving Private Ryan. His imaginative film making and the ability to create an overall cinematic feel lent themselves perfectly to their Hyundai spot.
"We collaborated with these world-class directors to create what we think will be incredibly engaging and memorable ads," said Dean Evans, chief marketing officer, Hyundai Motor America. "As we are finishing up shooting the spots, seeing their talent and skill in storytelling was inspirational to our entire team. We can't wait to see the finished products."
Two of Hyundai's Super Bowl 50 ads will highlight the safety, technology and convenience features of the 2017 Elantra.
Another commercial will showcase Hyundai's premium sedan Genesis. Genesis boasts a modern design with luxury appointments.
The fourth Hyundai Super Bowl 50 commercial will use storytelling to highlight the core values of the brand and what Hyundai delivers to its consumers.
Hyundai's Super Bowl 50 plan will include a total of four new ads. Hyundai will run two in-game 30-second ads in the first and second quarters of the game.
Hyundai also secured the coveted pre-kickoff slot and will run a new 60-second ad as viewers are primed for the start of The Big Game. Another commercial during the pre-game show is completing the four Hyundai Super Bowl 50 ad line-up.
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
Find out which companies spent about $5 million for a 30 second ad slot and run Super Bowl 50 Ads during the Big Game in 2016.
The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is expected to bring on several guest performers.
Don't Miss: Nintendo Switch: Everything You Need To Know
CBS is the TV network to broadcast Super Bowl 50. CBS will offer a rich Super Bowl schedule with special coverage and Late Show Super Bowl specials spawning 7 days. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. Read the latest Super Bowl 50 News.