For anyone that has been paying attention to the staffing at Twitter, this shouldn't come as a surprise: many people are getting upset about the fact that the people working on Twitter don't seem to be all that diverse. There is a striking lack of woman and minorities on the staff, and that has just been set off by a white man being hired to lead their diversity projects.
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According to The Verge, Apple's diversity chief Jeffrey Siminoff will replace Janet Van Huysse as Twitter’s vice president of diversity and inclusion, the company announced this week. There is some improvement here, however, as Siminoff co-founded Out Leadership, a lesbian, gay and transgender advocacy group, has promoted the inclusion of lesbian, gay, bisexual and transgender people in the business community.
This is a problem for a number of reasons, according to Reverend Jesse Jackson: "Blacks and Latinos over-index on using Twitter, but their board of directors and C-suite leadership remain all white," Jackson said. "Jeff has a big mountain to climb, a tough task ahead. We hope he and Twitter’s leadership is up to the challenge."
Many people have been pushing tech companies to go outside of the traditional workforce for them - affluent white males with at least a Master's degree.
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For their part, Twitter has not made a statement, however it is important to note that their recent lay-offs were disproportionally people of color.