Again, Google is leading hundreds others to retain topmost position in producing the best video ads of the year in the Ace Metrix 2015 Brands of the Year – winning the first position for the third year running as the top Software and Websites brand.
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The Ace Metrix measures the impact of video advertising every year between January 1 to December 10, and then honors the brands that deliver a series of video adverts that connect with audiences and outperformed other competitors within the same category.
This means video ads that are informative, educating, sometimes highly emotional, and that drive desire on the part of audiences have a high chance of winning the yearly awards. The Ace Metrix Score is the holistic measure of ad creative impact and includes data on attributes such as persuasion, likeability, information, attention, change, relevance, desire, and watchability.
For 2015, 308 brands qualified for the Brand of the Year award across 17 categories, representing over 5,600 creative ads.
“Google wins again and again by continuing to remain highly relevant to consumers. Its powerhouse domination alongside Android, which won through incredibly high breakthrough scores in Attention and Likeability, keep them at the forefront of brands to watch and emulate in this space,” said Peter Daboll, CEO of Ace Metrix.
Following Google is HBO which won second place with its body of ad works for this 2015. HBO consumers identified the “visual scenes” and “product itself” as the best things in the ads which are driven by strong change and information; and potential consumers who have never bought or used HBO products strongly considered purchasing it soonest based on the video ads.
“HBO lets their premium content speak for itself, highlighting the variety of movies and award-winning shows available now on nearly any mobile and internet enabled device,” Daboll commented.
LifeLock retains its position in the Financial Services sector of banking, investment, and mortgage with its brand in terms of the simple graphics and language, together with humor, relatable situations, and people – which pinpoints the problems that the company solution solves. And Daboll once again noted that “LifeLock’s strong brand and product awareness campaign effectively delivered information and reinforced brand recognition.”
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In the food and restaurant brands, Pizza Hut took home the crown with series of ad creatives that drove desire. In the Casual Dining category, Longhorn Steakhouse won the star for the second year running, and the Candies and Snacks category, Hershey’s took the day. In the Packaged Food category, Hunt’s earned the Brand of the Year award. And then, Samuel Adams won the Beer Brand of the Year again in 2015 after winning it in 2013.