Academy urges its members to go digital with online voting as they start to vote and pick their favorite nominations this year.
The race is on! After shortlisting and balloting of the whole year worth of movies, the race for the Oscars has finally started. The production houses this year have been more enthusiastic this year when they thought have the thought to go on that they have a chance to win.
The campaigning process has reached new heights with commercials and roadside billboards and special screening along with dinners, lunches, cocktail parties, Q&A sessions and much more.
Movies have been pushing their luck with different advertising techniques. Disney has launched a Star Wars Oscar campaign with the movie’s cover in the newspaper followed by caption ‘For Your Consideration’.
One of the Academy sources reckons that this year the advertising departments are happier than ever, according to Deadline.
It is now time that the Academy of Motion Picture Arts & Sciences has officially started the voting process. The 6,300 members voting for different categories are not always sure to vote.
Some don’t vote, some do but where every vote counts in marginal races, Academy CEO Dawn Hudson made it a point to send all Academy members a reminder in which she urged them to vote.
Hudson sent an email blast to members with the headline; “MAKE DREAMS COME TRUE” followed by the word “VOTE” painted in big gold letters.
Yesterday, she sent another email which announced the kick-off time of 8 a.m. PT which said “VOTE (early!)”. This email was followed by one sent a couple of weeks ago that featured video of great Oscar-winning moments for actors in past years.
Hudson also urged members to take the online route. The trend has really caught on in numbers of participants in the last couple of years. In her email, Hudson told members to encourage their colleagues to join them by voting online.
She said that paper ballot delivery is not reliable and every year which leaves many paper ballots are left uncounted. When the Television Academy fully adopted online voting for both Emmy nominations and final balloting earlier this year, they completely eliminated the paper ballot option, but Oscar still allows it, even while trying to discourage its use. The 88th Academy Awards nominations will be announced live on Thursday, January 14, 2016, at 5:30 a.m. PT at the Academy’s Samuel Goldwyn Theater in Beverly Hills.