Volvo and Ericsson are developing the car infotainment of a self-driving car future.
At the CES 2016 Volvo revealed that it is developing intelligent, high bandwidth, streaming functionality in collaboration with Ericsson for an autonomous Volvo car of the future. Self-driving cars is possibly the biggest trend in cars that will change the future of traffic.
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Volvo shows at the CES 2016 what Apple's and Google's motivation behind developing self-driving cars really is. The extension of time people consuming media and more important ads.
Autonomous drive will bring a paradigm shift to mobile net demands. Volvo and Ericsson believe that this shift will see an increased need for consistent and high-bandwidth coverage outside densely populated areas such as city centers and suburbs.
“We recently unveiled our design vision for fully autonomous cars with Concept 26. Now we are actively working on future solutions to deliver the best user experience in fully autonomous mode. Imagine a highway full of autonomous cars with their occupants sitting back watching their favorite TV shows in high definition. This new way of commuting will demand new technology, and a much broader bandwidth to ensure a smooth and enjoyable experience,” said Anders Tylman General Manager Volvo Monitoring & Concept Center at Volvo Car Group.
Volvo Cars’ aim is to deliver a high quality, interruption-free experience in its cars whilst on the move. By predicting your route and looking ahead at network conditions, content can be tailored to the duration of each trip and intelligently buffered to deliver a high quality and uninterrupted viewing experience.
“Our research shows that almost 70 percent of all mobile data traffic will be from video in the coming years. This requires an innovative connectivity, cloud and analytics solution that is not only capable of serving multiple moving vehicles across a highway, but also has the capacity to provide the high quality, uninterrupted video service today’s consumer is accustomed to," said Claes Herlitz, Head of Automotive Services at Ericsson.
By learning the most common routes and times of travel and understanding media preferences, future Volvo cars will be able to provide one-click navigation and a customized preference based list of potential media - allowing customers to choose routes and select content tailored to the amount of autonomous time that is available during their commute.
“If you want to watch the latest episode of your favorite series, the car will know how long the journey needs to take and can optimize the route and driving control accordingly. With autonomous drive it is no longer just a question of just getting from A to B quickly – it’s about the experience you wish to have in the car – how you wish to spend the time you are saving. With our future autonomous drive technology we will provide people with the freedom to choose the way they would like to commute and the content they would like to experience,” concluded Anders Tylman.
CES 2016 will take place January 6-9, 2016 in Las Vegas. Read the latest CES 2016 News.
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CES 2016 will span 2.3 million net square feet of exhibit space featuring more than 3,600 exhibiting companies debuting the latest products and services across the entire consumer tech ecosystem.