Samsung has introduced two new editions to its Gear S2 classic wearable, which was announced last year. Starting in February, customers will be able to buy Rose Gold and Platinum editions of the Gear S2, expanding the options of would-be buyers in an attempt to undercut Apple Watch sales.
The announcement raises the bar that Samsung started in the wearables space; the company was the first to release a smartwatch in the consumer market. The company also announced that its Gear S2 will work with iPhones and iPads, a surprising announced indeed.
“In 2015, we set a new standard with the Gear S2 in smart wearable category. We broke barriers to introduce one of Samsung’s most progressive wearable devices to date,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “In 2016, we will continue to raise the bar, so that we can deliver products that our customers want most.”
In addition to the new editions, Samsung announced that the Gear S2 classic now features NFC technology for Samsung Pay, the company’s own mobile payment service, which launches in the U.S. later this year.
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Samsung also partnered with designers like Columbo to introduce new straps and watch face options. Designers Keith Haring, Jean-Michael Basquiat, Jeremyville, and Burton Morris already revealed their own creative watch faces for the Gear 2 classic.