The Go is priced competitively at $69.
French consumer electronics company Withings announced a new budget-friendly activity tracker at CES 2016. The Withings Go, priced at just $69, is targeting the established, low-cost manufacturers like Fitbit and Jawbone.
Withings is known for its functional yet pricey products. But the company wants activity tracking accessible to everyone, says says Cédric Hutchings, CEO of Withings.
The wearable features an always-on E Ink multiscreen display and a screen that has 88 graphic segments, displaying information even in bright sunlight or underwater. It automatically tracks steps, distance, exercise and sleep activities, and displays information on the main screen.
For example, when walking or running, the tracker analyzes the number of steps, distance covered, duration, and calories burned. The device is also water resistant, perfect for swimming and extreme sports.
When you sleep at night, the device monitors your sleep cycles by distinguishing light and deep sleep patterns. It’s easy to forget that the Go is also a watch, able to accurately tell time.
And, because the E Ink display has low power requirements, it can run up to an impressive eight months. It doesn’t require recharging as it uses a button cell battery, the company said.
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The Withings Go also works with the company’s award-winning Health Mate app for iOS and Android. There are five colors to choose from: black, blue, green, red, and yellow. It hits stores in the first quarter this year.