Nearly 70% of teens are exposed to e-cigarette advertising, according to the latest report.
About 7 in 10 teens in the United States are getting easy access to E-cigarette advertising and this may likely the reason why e-cigarettes are so popular in young people.
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According to a new Centers for Disease Control and Prevention Report, nearly 70% of US teens are exposed to e-cigarette ads on TV, print and other online mediums. Though, the study does not show direct link between advertising and e-cigarette smoking but frequent exposure can put children at high risk for trying the products themselves.
E-cigarette ads are based on themes that attract teens a lot like freedom, rebellious attitude, sex and competencies - utilizing them to sell their product.
“The same advertising tactics the tobacco industry used years ago to get kids addicted to nicotine are now being used to entice a new generation of young people to use e-cigarettes.” CDC Director Tom Frieden said.
The latest CDC report is the continuation of previous report published in 2014. That report suggested that around 69% of American middle and high-school students are exposed to e-cigarette ads from at least on source and among those the standout source is stores where around 55% kids can watch these ads.
E-cigarettes contain nicotine that can harm brain development of kids and can promote addiction in them. From 2011 to 2014, the use of e-cigarettes among high school students has increased tremendously from 1.5% to 13.4% whereas in middle school students it has jumped from 0.6% to 3.9%.
According to the report, tobacco companies have spent an estimated $115 million on e-cigarette advertising in 2014 compared to $6.4 million in 2011.
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Restricted marketing of e-cigarettes and ban on selling to minors could help reversing the trend.